Nathan Jun Poekert, former Head of Social at American Eagle, says that campaign assets often underperform due to rigid playbooks, misguided trend-chasing, and the misuse of content creators. Brands frequently fail by not adapting to the ever-evolving social media landscape and by neglecting audience-driven strategies. Poekert advises marketers to prioritize data-backed content that resonates with audiences over traditional campaign footage.
Friday, August 9, 2024